Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?
Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, "Why Fashion Bloggers Are Evolving Into Home Decor Influencers." Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? George-Parkin's reporting is certainly worth revisiting in its own right, but for the interest of this piece, I'll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style. With the help of an affiliate link or 15, these professional tastemakers have come to establish themselves as bona fide interior connoisseurs. They've sold us squiggly mirrors, toadstool table lamps and so, so many candles molded in the shape of Venus de Milo. That I'm frequently moved to replace my couch — a very old, ver